EVENT FAQ’S
WHAT IS BATTLE FOR THE BRAIN
Atlanta’s 8th annual Battle for the Brain lip sync competition, hosted by Daughters Against Alzheimer’s, will be an entertaining and memorable evening featuring ten local acts taking the stage to #forgetALZ by raising funds and gaining votes in an epic one-night battle!
TOP FAQ’S
Scheduled for Thursday, February 6th, 2025, at the Coca-Cola Roxy at the Battery, doors open at 6:00 PM for cocktails, light dinner fare and mingling, and the show starts promptly at 7:30 PM. We encourage guests to arrive early.
Light dinner fare will be available to all guests.
A premium open bar will be available to all Premier and VIP Ticket Holders (including sponsors and their guests), and a premium cash bar will be available to all General Admission Ticket Holders. For more information on ticket pricing and benefits, please scroll down.
Battle for the Brain is a 21 and over event since alcohol will be served.
Dress is business casual.
Tickets are not needed for entry; we will have a guest check-in area for both General Admission and Premier ticketholders as well as for Sponsors.
PERFORMANCE TEAM AWARDS
There are three awards with runners-up including: Performance Champion (highest cumulative performance score given by the event’s celebrity judges), Fundraising Champion (the most votes/funds raised) and Fan Favorite (live voting during the event). The team with the most votes wins!
OUR MISSION, OUR BENEFICIARY, AND OUR HOPE
OUR MISSION
We are daughters, sisters, mothers and wives. We are sons, brothers, fathers and husbands. We are victims and we are caregivers. But, most of all, we are fighters.
In support of the National Institute on Aging (NIA) and National Plan to Address Alzheimer’s Disease (NAPA), Daughters Against Alzheimer’s is honored to support the plan’s ambitious goals to both prevent future cases of Alzheimer’s and to meet the needs of the millions of American families currently facing these diseases. With their strong commitment to research, DAA is proud to support collaborative work among the world’s premier doctors, scientists, and researchers at Emory’s Goizueta Alzheimer’s Disease Research Center.
OUR HOPE
Our focus on early diagnostics relating to Alzheimer’s and dementia will easily screen and help facilitate effective treatment for asymptomatic or pre-symptomatic people before cognitive decline begins. By working together, we can change the trajectory of Alzheimer’s and dementia for the next generation.
HOW TO SUPPORT THE EVENT
PURCHASE TICKETS TO THE SHOW
General Admission Ticket, Balcony Open Seating: $95
Includes balcony open seating, light dinner fare, and premium cash bar. All ticket holders are invited to stay for an After Party upstairs at the Roxy to celebrate our Cast and Crew with music and a cash bar. Click here to view the seating chart.
Please note: If you would like for your ticket purchase to benefit a specific performance team, you may select on the purchase ticket page.
Premier Ticket, Balcony Open Seating: $250
Includes premium balcony open seating, premium open bar, and light dinner fare. All ticket holders are invited to stay for an After Party upstairs at the Roxy to celebrate our Cast and Crew with music and a cash bar. Click here to view the seating chart.
Please note: If you would like for your ticket purchase to benefit a specific performance team, you may select on the purchase ticket page.
NEW! Premier Balcony Loge Suite, Table for Six: $3,000
Includes an assigned table for six with VIP theatre views. Tables include premium open bar, and light dinner fare. All ticket holders are invited to stay for an After Party upstairs at the Roxy to celebrate our Cast and Crew with music and a cash bar. Click here to view the seating chart.
Please note: If you would like for your ticket purchase to benefit a specific performance team, you may select on the purchase ticket page.
Become a patron or Sponsor
All Patron and Sponsor levels of support include assigned VIP Main Floor seating along with varying marketing and promotional benefits. To learn more about how to become a sponsor, click here.
Donate
Support the general event or your favorite performance team to help them reach their fundraising goal! Simply click “Donate” and select the performance team you would like to support.
Please note: This is not a registration to attend the event, but only to fundraise and support.
LIVESTREAM AND LIVESTREAM WATCH PARTIES
Battle for the Brain in its entirety will be available via LIVESTREAM at no charge and the link will be available on the website a few days prior to the event. Watch parties are encouraged as our livestream audience may still participate in the fun of the evening including live voting.
LIVE VOTING
Vote for your favorite performance team during the show! $1=1vote! The team with the highest number of votes will win the prestigious Fan Favorite Award. Whether you are at the event or watching our livestream remotely, live voting gives the viewer the chance to make a difference from anywhere in the world!
FUND OUR MISSION
Help Daughters Against Alzheimer’s and our commitment to research by donating to our Fund Our Mission Raise during the show in support of early diagnostics for Alzheimer’s and dementia.
SILENT AUCTION
All bidders welcome! Stay tuned for our online silent auction, which will launch in January 2025! The link will be available on our battleforthebrain.org website.
LIVE AUCTION
Available only to our live audience, we will be holding a live auction during designated breaks during the show that will offer an elegant variety of items and experiences for bidding.
what ages can attend
Battle for the Brain is a 21 and over event since alcohol will be served.
WHAT SHOULD I WEAR / DRESS CODE GUIDELINES
The dress code for Battle for the Brain is business casual.
what payment methods will be accepted
Credit Card Payments (Visa, Master Card, American Express and Discover) will be accepted through our online, secure website. Venmo payments are also accepted (Our Venmo QR Code is available under “Other Ways To Give” on our website). Personal and foundation checks may also be mailed in along with our “Mail In Donation Form” which is available under “Other Ways To Give” on our website, battleforthebrain.org.
can i mail in a donation
Yes, donations may be mailed with the following form to: Daughters Against ALZ, 3215 Wood Valley Road NW, Atlanta, GA 30327. For a copy of the mail-in donation form, click here.
will donations be accepted on site
Yes, general event donations will be accepted as well as donations for specific performance groups through Live Voting via your mobile device. A Live and Super Silent Auction will also take place during the event along with our Fund Our Mission Raise.
what time do the doors open
Doors open at 6:00pm; the show starts at 7:30pm and should last around 2.5 hours.
where is the coca-cola roxy located
The Coca Cola Roxy is located near Truist Park at The Battery Atlanta, 800 Battery Avenue SE, Suite 500, Atlanta, GA 30339. For a map to the venue, click here.
TRANSPORTATION AND PARKING
We highly recommend using Uber or Lyft. Uber and Lyft pick-ups and drop-offs are located directly in front of the theatre. Please click here for The Coca Cola Roxy Parking Map.
where do i park and is it free
For the Battle for the Brain event, parking in the Red, Green, Yellow and Purple Decks is free for the first 2 hours! Please click here for The Coca Cola Roxy Parking Map.
Red, Green, Yellow and Purple Decks:
0 – 2 Hours $0.00
2 – 3 Hours $10.00
3 – 4 Hours $15.00
4 – 5 Hours $20.00
5 – 6 Hours $25.00
6 – 8 Hours $40.00
8 – 24 Hours $50.00
Daily max and lost ticket $50.00
Orange and Silver Parking Deck:
$10 per hour, Daily max: $50
Limited metered street parking is available for $10.00 per hour.
do i need a paper ticket for entry
No, tickets are not needed; we will have a guest check-in area for both General Admission and Premier ticketholders as well as for Sponsors.
will food be available on site
Complimentary hors d’oeuvres and light dinner fare will be served to our Sponsors and Premier guests. Our General Admission guests will also be served light dinner fare.
will alcohol be served
A complimentary premium bar will be available for Sponsors and Premier guests from 6-10pm. A full cash bar will be available for our General Admission guests from 6-10pm. In addition, a full cash bar will also be available during the After Party upstairs at the Roxy starting at 10pm.
will there be a line to get in
Due to the Roxy’s commitment to providing a safe and secure environment for their guests, we recommend that you arrive early as guests will need to be screened by walk-through metal detectors. Please click here for a list of restricted items and The Coca Cola Roxy’s safety policy.
where can i contact the organizer with additional questions
Please email info@battleforthebrain.org and someone from our team will be with you shortly!