Thursday, February 4, 2027

Coca-Cola Roxy at The Battery Atlanta
800 Battery Avenue SE, Suite 500
Atlanta, GA 30339

6:00 PM
Doors Open • Cocktails • Light Dinner Fare • Silent Auction

7:30 PM
Battle for the Brain Begins and is expected to last about 2.5 hours

Following the Show
Awards Presentation & After Party

Casual Elegant

Battle for the Brain is a 21-and-over event.

Paper tickets are not required.

Simply check in at Guest Registration upon arrival.

All Guests - Light dinner fare included

Premier, VIP, Patron & Sponsor Guests - Premium open bar

General Admission Guests - Premium cash bar

Parking is available throughout The Battery Atlanta.

For Battle for the Brain guests, parking in the Red, Green, Yellow, and Purple Decks is free for the first two hours.

View the Coca-Cola Roxy Parking Map

Red, Green, Yellow & Purple Parking Decks

Length of Stay | Parking Fee

0–2 Hours | Free

2–3 Hours | $10

3–4 Hours | $15

4–5 Hours | $20

5–6 Hours | $25

6–8 Hours | $40

8–24 Hours | $50

Daily Maximum / Lost Ticket: $50

Orange & Silver Parking Decks

• $10 per hour

• Daily maximum: $50

Metered Street Parking: Limited metered street parking is also available for $10 per hour.

Rideshare: Uber and Lyft pick-up and drop-off are available at the designated rideshare locations at The Battery Atlanta.

The safety and enjoyment of our guests, volunteers, performers, and event staff are our highest priorities.

Battle for the Brain is supported by both the Live Nation Security Team and private event security to help ensure a safe, welcoming, and enjoyable experience for everyone.

All guests will pass through the Coca-Cola Roxy's standard security screening, including metal detectors, upon entry. We recommend arriving early to allow time for screening.

View the Coca-Cola Roxy Security Policies & Prohibited Items

To help ensure an enjoyable evening for all, guests are expected to treat fellow attendees, volunteers, performers, event staff, and venue personnel with courtesy and respect. Individuals displaying disruptive, abusive, threatening, or unsafe behavior may be asked to leave the event without a refund.

Throughout the year, each performance team raises critical funds before taking the stage to compete for four prestigious honors.

Fundraising Champion - Awarded to the team raising the most funds.

Performance Champion - Awarded to the team receiving the highest cumulative score from our celebrity judges.

Fan Favorite - Determined by live audience voting during the show.

$100K Club - Recognizes every team that raises $100,000 or more.

Description text goeJoin us for an unforgettable evening celebrating the 10th Anniversary of Battle for the Brain.

Choose from:

• General Admission, Balcony Open Seating: $125

• Premier Seating, Balcony Open Seating: $275

• Premier Balcony Loge Suites, Table for Six: $3,000

• Patron Packages for Individual and Families: $1,200

• Sponsorship Opportunities: Starting at $2,500

When purchasing tickets, you may designate a performance team to receive fundraising credit.

Purchase Tickets

View Seating Chart

Description text goes herePatron and Sponsor packages include premium seating, exclusive recognition, marketing benefits, and the opportunity to make a lasting impact by accelerating groundbreaking Alzheimer's research.

When purchasing a sponsorship you may designate a performance team to receive fundraising credit.

View Patron & Sponsorship Opportunities

Description text goes hereUnable to attend? You can still make a meaningful difference.

Support Daughters Against Alzheimer's with a general donation or direct your gift to your favorite performance team. Every dollar helps advance earlier detection, innovative treatments, prevention, and hope for families facing Alzheimer's.

Make a Donation

Battle for the Brain will once again be available via complimentary livestream and the link will be available on the website a few days prior to the event.

Supporters around the world can watch the performances and participate in live voting from anywhere.

Vote for your favorite performance team during the show.

Every $1 donated = 1 vote

Every vote supports Alzheimer's research while helping determine the Fan Favorite Champion.

During the evening, guests will have the opportunity to directly support groundbreaking Alzheimer's research at Emory's Goizueta Alzheimer's Disease Research Center through our signature Fund Our Mission Raise.

Our online Silent Auction opens in January 2027, allowing supporters everywhere to bid on exceptional packages and experiences. The link will be available on our website.

Available exclusively to our in-person audience, the Live Auction features extraordinary, one-of-a-kind experiences.

We accelerate groundbreaking Alzheimer's research that is transforming earlier detection, advancing new treatments, and bringing hope to millions of families.

It Started with Two Daughters. Today, It Is a Movement.

Daughters Against Alzheimer's was founded in 2017 by Michelle Rooks and Susan Watson, two daughters who watched Alzheimer's change the lives of their own mothers and families.

What began as a deeply personal mission has grown into a movement of thousands of supporters united by one goal: changing the future of Alzheimer's.

Together, we have raised more than $9 million to accelerate groundbreaking research at Emory's Goizueta Alzheimer's Disease Research Center, advancing earlier detection, innovative treatments, and the breakthroughs bringing hope to millions of families.

While our name reflects where our journey began, our mission belongs to everyone. Our community includes daughters and sons, caregivers, researchers, physicians, corporate partners, volunteers, and families—all working together to create a future where Alzheimer's can be detected earlier, treated more effectively, and ultimately prevented.

We fund groundbreaking Alzheimer's research focused on earlier detection, prevention, and more effective treatments—bringing hope to families today and helping create a world without Alzheimer's tomorrow.

We believe the future of Alzheimer's is being rewritten.

Every breakthrough brings us closer to preserving memories, giving families more time together, and creating a world where Alzheimer's no longer defines the future.

We accept Visa, Mastercard, American Express, Discover, Venmo, personal checks, foundation checks, and other approved payment methods.

Yes. Please mail your donation,  along with our Mail-In Donation Form to:

Daughters Against Alzheimer's
3215 Wood Valley Road NW
Atlanta, GA 30327

Yes.

Guests may make donations throughout the evening, participate in Live Voting, bid in both the Silent and Live Auctions, and contribute during Fund Our Mission.