Susan Watson and Michelle Rooks formed the non-profit, Daughters Against Alzheimer’s, and launched their signature event, Battle for the Brain –A Lip Sync Competition, in the Fall of 2017.  In support of the National Institute on Aging (NIA) and National Plan to Address Alzheimer’s Disease (NAPA), Daughters Against Alzheimer’s is honored to support the plan’s ambitious goals to both prevent future cases of Alzheimer’s and to meet the needs of the millions of American families currently facing these diseases.  With their strong commitment to research, DAA is proud to support collaborative work among the world’s premier doctors, scientists, and researchers at Emory’s Goizueta Alzheimer’s Disease Research Center.  

Daughters Against Alzheimer’s has raised over $5 Million to date all while creating an opportunity to have some fun, help remove the stigma often associated with AD, and create an unprecedented awareness of the reality our society faces in the years to come. We are confident that this awareness will help bring the funds necessary to find prevention and effective treatment for millions of people.

With the power of collective impact, we can't wait for the day we can #forgetALZ forever.