Women of Style & Substance Honorees | 2026

Michelle Rooks and Susan Watson were honored as 2026 Women of Style & Substance, recognized among Atlanta’s most influential women making a meaningful difference and positive impact in the Atlanta community. This distinction celebrates leaders who combine professional excellence with a deep commitment to philanthropy and service -- qualities that define Michelle and Susan’s work through Daughters Against Alzheimer’s.

Social Spotlights Award: January 2026

The Atlantan | Social Spotlights Award
Each year, The Atlantan honors a select group of Atlanta’s most influential leaders as Social Spotlights, recognizing their outstanding impact through philanthropy, leadership, and service. In 2026, Daughters Against Alzheimer’s Co-Founders Michelle Rooks and Susan Watson, creators of the signature fundraising event Battle for the Brain, were named Social Spotlights and celebrated on stage at the magazine’s annual black-tie Charity & Social Datebook awards ceremony.  

ATLANTA'S 2025 PHILANTHROPY AWARDS: OCTOBER 2025

The Atlantan | 2025 Philanthropy Awards

Daughters Against Alzheimer’s was honored to receive recognition in The Atlantan’s 2025 Philanthropy Awards as one of Atlanta’s leading organizations shaping a brighter future for Atlanta and beyond.

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Raise Awards: September 2025

Fundraiser of the Year | Daughters Against Alzheimer's, Inc.

Michelle Rooks and Susan Watson are co-founders of Daughters Against Alzheimer’s, where they exemplify what it means to lead with heart, vision, and impact. As individuals, they don’t just lead fundraising efforts-they live them.